Sandrine HEITZ-SPAHN

Sandrine Heitz-Spahn
Sandrine HEITZ-SPAHN
Management Science Lecturer
Office : 309
Phone : 06 23 29 41 92
Laboratory : CEREFIGE
Fiels of expertise : Marketing
Research topics : Consumer decision making, Multi-/cross-/omni-channel distribution strategy, City centre shopping, Nudge marketing
Sectors : Retail, FMCG, Public bodies
Social networks

Biography

Sandrine Heitz-Spahn holds a PhD in Management Sciences and is a lecturer at the University of Lorraine. She teaches digital marketing, distribution and marketing fundamentals. She has educational responsibilities for training at the IAE Metz School of Management. Her research focuses on the analysis of consumer behaviour in the retail context and on marketing nudge. She also works on the theme of the attractiveness of city centre commerce and has coordinated a collective research work entitled "(R)evolution of town centre trade: from stocktaking to resilience?" at Edition Universitaire of Lorraine. Her research work has been published in national and international scientific journals (Décisions Marketing, Journal of Retailing and Consumer Services, International Journal of Retail and distribution Management, Journal of Strategic Marketing).

Functions / Responsibilities

  • Since 2012: Senior Lecturer in Management Sciences
  • 2011 - 2012: Assistant Professor in Management School
  • 2009 - 2011 : Temporary Teaching and Research Assistant

Educational management

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Habilitation à diriger des recherches

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Page updated on Mon, 04/25/2022 - 10:03